- [Flash 9 is required to listen to audio.]
- 10 Plays
Can you say “middle of the road”? Banks are typically fairly conservative when it comes to promoting their services. Nothing too new, nothing too ground breaking, utilizing a message that will appeal across a large demographic (especially in Iowa). Using a traditional instruments combo (drums, bass, guitars, horns, electric piano, and some synthesizer) with large doses of melody doubling, this jingle hook focused on the personal aspect of their services and the home town qualities they’re trying to convey. (a necessity when you’re dealing with a community bank). The business component was their “Solutions” for the customers’ financial problems. Implied in all this is the “trust” factor of their “personal touch” (which plays into the Bank and Trust name). No hard sell to this jingle, just an audio reminder that they’re available to provide banking services and do so with a hometown attention to customer needs.
The melody relies on five notes based on a hemitonic pentatonic scale that adds the fourth major scale tone, and deletes the fifth from a major pentatonic scale. The pentatonic scale is the bedrock of melody around the world and has been ingrained in our brain (now that’s a hook!) for hundreds (maybe thousands) of years. Sing-able in a pleasant way, with special rhythmic attention given to the name of the client.
